While it may be pumpkin spice season, Trader Joe's is looking to offer consumers a different flavor profile for the fall season with the launch of its new Vanilla Cardamom Cold Brew Coffee.
Trader Joe's new Vanilla Cardamom Cold Brew Coffee starts with 100% Arabica coffee beans that have been steeped in cold water for 12 hours – a process that helps to extract a rich coffee flavor and remove any bitterness. The cold brew is then flavored with vanilla and cardamon, which gives the coffee a sweet, floral, and herbal flavor profile. The final product is a smooth drinking cold brew with a mild acidity.
While delicious straight out of the bottle, you can also add a splash of milk (or non-dairy milk) and a bit of sugar to create that cafe-quality experience.
Cardamom Cold Brew Coffees
Trader Joe's Has a New Vanilla Cardamom Cold Brew Coffee
Trend Themes
1. Exotic Flavor Fusion - The blend of vanilla and cardamom in cold brew coffee introduces a unique flavor profile that is less common in traditional offerings, appealing to adventurous consumers.
2. Premium Cold Brew Techniques - Using cold water steeping for 12 hours to extract rich flavors while minimizing bitterness indicates a growing trend toward high-quality brewing processes.
3. Seasonal Beverage Alternatives - Offering a vanilla cardamom option as an alternative to typical fall flavors like pumpkin spice captures consumer interest in diverse seasonal offerings.
Industry Implications
1. Specialty Coffee - The introduction of unique flavor combinations and high-quality brewing methods suggests a premiumization trend in the specialty coffee market.
2. Natural Flavoring - Utilizing natural ingredients like vanilla and cardamom positions beverages within the natural flavoring industry, catering to health-conscious consumers.
3. Ready-to-drink Beverages - The convenience of a pre-made, flavorful cold brew coffee fits into the growing ready-to-drink beverage market, appealing to busy, on-the-go lifestyles.