For the month of February, Dylan's Candy Bar released a fun set of Valentine's Day chocolate bars that feature words of modern romance such as "Text Me, Tweet Me, Feed Me," "#RelationshipGoals" and "I Swiped Right."
Knowing that there are a growing number of couples who met online, this last chocolate bar references the role of matchmaking dating websites and apps like Tinder today. To swipe right on the app means to approve of a potential match, making this sweet chocolate bar a perfect gift for a Valentine's Day date or a match met through the app.
This Valentine's Day chocolate bar is reminiscent of updated candy message hearts that have been updated with phrases that a Millennial might use, such as "We can still be friends on Facebook" or "Netflix & chill."
Dating App-Inspired Chocolates
This Valentine's Day Chocolate Bar References Tinder
Trend Themes
1. Dating App-themed Products - There is an opportunity for companies to create more products, such as chocolates, that are inspired by dating apps and themes to appeal to younger demographics who use these apps.
2. Modern Messaging on Confectionery - Modern messaging can be incorporated in confectionery products, such as chocolate bars, to better resonate with the younger generation of consumers.
3. Matchmaking-inspired Gifts - The trend of online dating can inspire companies to create match-making themed products and promote them as gift items for occasions such as Valentine's Day.
Industry Implications
1. Confectionery - Confectionery companies can tap into the trend of incorporating modern messaging in their products to appeal to younger consumers and stay relevant with the changing times.
2. Online Dating - The online dating industry has an opportunity to promote match-making themed products, such as these chocolate bars, to increase its market share and revenue.
3. Gifts and Novelty - Companies that specialize in gifts and novelty items can create products, such as these dating app-inspired chocolate bars, to cater to the changing needs and preferences of the younger demographic.