The USOC Play Asterisk Free commercial uses comic relief while promoting awareness on a serious subject. The campaign strives for athletes (especially those in high school) to take a pledge to avoid the use of steroids. Their slogan for the campaign is "don’t be an asterisk." The commercial sheds light on a young boy who is famed for his amazing soccer skills. He had fans galore until everyone found out he was taking steroids. In the end, he was left without friends and without his favorite sport.
Although the USOC Play Asterisk Free commercial is hilariously outlandish, it does provide a good message in a way that will hopefully get people to listen. The pledge is available online on the play asterisk free website.
Steroid Awareness Campaigns
The USOC Play Asterisk Free Commercial is Hilariously Serious
Trend Themes
1. Steroid Awareness Campaigns - Disruptive innovation opportunity: Explore creative ways to promote awareness about the dangers of steroid use among athletes.
2. Pledges to Avoid Steroid Use - Disruptive innovation opportunity: Develop digital platforms and applications that make it easier for athletes to take a pledge against steroid use.
3. Comic Relief in Serious Campaigns - Disruptive innovation opportunity: Create humorous and engaging content to effectively communicate important messages on serious subjects.
Industry Implications
1. Sports and Fitness - Disruptive innovation opportunity: Introduce technological advancements and tools to help athletes enhance their performance without resorting to steroid use.
2. Healthcare and Pharmaceuticals - Disruptive innovation opportunity: Develop alternative and safer performance-enhancing substances to replace the use of steroids.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize creative advertising strategies and digital platforms to raise awareness about the negative consequences of steroid use.