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US Foods' 'It's a Matter of Choice' Appeals to "Discerning Diners"

Foodservice distributor US Foods recently launched its Summer Scoop 2017 collection called 'It's a Matter of Choice,' with an emphasis on serving as wide a range of diners as possible.

In the collection, there are 24 products that promise something for everyone, including both meat and meatless options, as well as dishes that are healthy while others are decadent. As US Foods says: "We’re featuring products that have wide-spread appeal, including sustainably sourced meats; items for gluten free, vegetarian or paleo diets; global flavors; shareables; portables; and simple indulgence."

Items from It's a Matter of Choice include traditional and plant-based sources of protein, such as the Molly’s Kitchen Meatless Crumbles, as well as sides and a variety of baked crusts and doughs.
Trend Themes
1. Wide Range Menus - Restaurants and food distributors are offering menus with a wide variety of options to cater to different dietary preferences and restrictions, benefiting from the growing demand for inclusive dining experiences.
2. Sustainable Sourcing - The emphasis on sustainably sourced meats and ingredients in foodservice collections presents disruptive innovation opportunities for companies in the food production and supply chain industries to develop eco-friendly and ethically sourced products.
3. Flexitarianism Rise - The inclusion of both meat and meatless options in foodservice menus reflects the growing trend of flexitarianism, creating opportunities for food manufacturers and restaurants to offer versatile and appealing dishes that cater to the desires of this expanding consumer base.
Industry Implications
1. Restaurant Industry - Restaurants can take advantage of the trend of wide range menus by designing menus that offer diverse options to accommodate different dietary preferences and attract a broader customer base.
2. Food Distribution Industry - Food distributors can capitalize on the emphasis on sustainable sourcing by sourcing and distributing eco-friendly and ethically sourced products, meeting the demand for socially responsible food options and differentiating themselves in the market.
3. Food Production Industry - Food manufacturers have the opportunity to create innovative and appealing dishes that cater to the rise of flexitarianism, providing versatile food choices that combine both meat and meatless options to meet the evolving demands of consumers.

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