The Urban Men collection from Farmaervas is a line of natural products that favors ingredients like barley, coffee oil and the extracts of hops for the maintenance of healthy hair and beards. When designing the packaging for this new care range, the Brazil-based Kalil Macedo Creative Studio included a small hops symbol and text that spells out: "IPA Beer" to call out the unique ingredient inclusions.
The simple, four-piece personal care collection created by Farmaervas expressly for men features items like a Post-Beard Balm, a three-in-one shampoo, as well as a Modeling Gum for hair.
Although there have been many minimalist, unisex personal care products released in the past few years, there is an upswing in male-targeted treatments and packaging that embrace dark color schemes.
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
Trend Themes
1. Male-targeted Products - The rise in male-targeted treatments and packaging presents opportunities for brands to innovate and cater to the specific needs of male consumers.
2. Natural Ingredients - The use of natural ingredients like hops, barley, and coffee oil in personal care products provides a disruptive innovation opportunity for brands to tap into the growing demand for organic and sustainable options.
3. Minimalist Packaging - The trend towards minimalist and unisex packaging allows for brands to create sleek and gender-neutral designs that appeal to a wider audience.
Industry Implications
1. Personal Care - The personal care industry can benefit from incorporating male-targeted treatments and natural ingredients into their product offerings.
2. Beauty - The beauty industry can explore the use of hops, barley, and coffee oil as unique ingredients in haircare and skincare products to attract consumers looking for natural solutions.
3. Packaging Design - The packaging design industry can capitalize on the trend towards minimalist and unisex packaging by creating innovative and visually appealing designs that stand out on the shelves.