The Urban Coffee Farm is a custom-built installation created by the Australia-based design firm HASSELL. Serving as a hub for Melbourne’s Food and Wine Festival, this interactive exhibit takes festival goers to new caffeinated heights with its grassroots approach to coffee culture.
Set up on the Queensbridge Square’s red stairs, the Urban Coffee Farm transports festival-goers from the dim, stuffy interiors of their favorite coffee haunts and emerges them head-on in the beauty of coffee cultivation and history. Featuring neat coffee posters, hundreds of live coffee plants and Australia’s finest baristas and bartenders, this exhibit literally surrounds you in the history, techniques and people responsible for the creation of your morning cup of joe.
Open to the public until March 17th, the Urban Coffee Bar also serves food, espressos and coffee-based cocktails and is sure to be the go to spot for a java jam.
Urban Eco Coffee Exhibits
Get Immersed in Coffee Culture at Melbourne’s Urban Coffee Farm
Trend Themes
1. Interactive Exhibits - Creating interactive exhibits that provide a immersive and educational experience for visitors, such as the Urban Coffee Farm installation.
2. Coffee Culture - Focusing on coffee culture and highlighting the history, techniques, and people behind the coffee industry.
3. Grassroots Approach - Promoting a grassroots approach to coffee cultivation and showcasing the importance of sustainable and eco-friendly practices.
Industry Implications
1. Event Planning - The event planning industry can utilize interactive exhibits, like the Urban Coffee Farm, to create unique and engaging experiences for attendees.
2. Food and Beverage - The food and beverage industry can tap into the coffee culture trend by offering coffee-based cocktails and creating immersive coffee-themed experiences.
3. Sustainability - The sustainability industry can benefit from the emphasis on eco-friendly practices and the promotion of sustainable approaches to coffee cultivation.