Upscale Coffee Bars

This Starbucks Location Acts as "Coffee Theater" for the Beloved Coffee Brand

This Starbucks location in Upper St. Martin’s Lane in London not only specializes in upscale coffee, but offers consumers a more welcoming and personalized brand experience. The space's open concept layout is meant to encourage stronger interactions between Starbucks and its consumers, giving them a behind-the-scenes look at how coffee and food is carefully prepared.

Unlike typical locations, this one does not include a cashier but is replaced by a designated greeter. This welcome step is either followed by an offer to sit and relax, or grab a quick coffee for takeout. Customers are encouraged to walk around and are able to order food or drinks through a handheld device, eliminating the need to stand in line. Apart from upscale coffee, this Starbucks location offers a menu of freshly prepared foods available throughout the day. After 4pm, the store offers a curated menu of wine and craft beers.
Trend Themes
1. Upscale Coffee Experience - Upscale coffee bars are evolving into a experience with interactive cafes and personalized services.
2. Eliminating Cashiers - Eliminating cashiers through the use of handheld devices is creating new service opportunities for coffee shops.
3. Expanded Menu Options - Expanding menu options beyond coffee is becoming a trend for coffee bars to attract a wider range of customers.
Industry Implications
1. Food and Beverage Industry - The Food and Beverage Industry can develop interactive and personalized coffee experiences and expand menus to attract customers.
2. Retail Industry - The Retail Industry can use handheld devices to eliminate cashiers and create an innovative customer experience in coffee shops.
3. Hospitality Industry - The Hospitality Industry can incorporate interactive and personalized coffee experiences in hotels and resorts and expand menu options beyond coffee for their guests.

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