Dole Packaged Foods recently launched a heartfelt new initiative to showcase and change the harsh reality of childhood hunger, appropriately called #UnstuffedBears. 1 in 4 children in America are expected to go hungry this holiday season, and in an effort to drive awareness of this growing hunger gap, Dole Packaged Foods is raising funds and donations for Feeding America.
"According to the UN World Food Programme, the impact of COVID-19 may double the number of people suffering from acute hunger. This exacerbated food insecurity crisis is acutely affecting children around the globe and in our own backyards," said Pier Luigi Sigismondi, Worldwide President, Dole Packaged Foods. "Acting on our Promise to bring food and support to those in need, as well as raising awareness of this growing crisis, is at the center of this campaign. And this is just one of many steps we are taking to make a change for the better."
The initiative is part of the brand's commitment to 'The Dole Promise,' a larger mission with the hope of providing sustainable nutrition for 1 billion people by 2025.
Heartfelt Child Hunger Campaigns
Dole's #UnstuffedBears Initative Showcases Childhood Hunger
Trend Themes
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2. COVID-19 Impact on Food Insecurity - Disruptive innovation opportunity to develop and implement food security solutions in response to the increased global hunger crisis caused by COVID-19.
3. Sustainable Nutrition Initiatives - Potential for businesses to contribute to sustainable nutrition goals by developing innovative solutions that provide nutritious food for a growing population.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage industry to develop products, campaigns, and partnerships that combat childhood hunger.
2. Nonprofit and Philanthropy - Disruptive innovation opportunity for nonprofit organizations and philanthropic initiatives to collaborate with businesses and address the challenge of childhood hunger.
3. Technology and Social Impact - Potential for technology companies to leverage their platforms and resources to raise awareness and drive action against childhood hunger.