Pitched for Good Deals at the Social Innovation Generation (SiG) and the MaRS Discovery District's 2011 Social Finance Forum in Toronto, Unstash is a start-up based on the idea of collaborative consumption. In essence, and as their tagline goes, the goal is to "make sharing simple."
Through an innovative peer-to-peer platform, you can list your own stuff, borrow other people's goods that are collecting dust in their basement and share the things you love with others.
Unstash is Toronto-based but hopes to spread throughout other urban areas. The social business will launch soon so it's best to sign up to their invite list so that you're ready to start sharing once this exciting projects gets off the ground.
Contact Information
Unstash website
Unstash on Facebook
Unstash on Twitter
Stuff-Sharing Social Enterprises
Unstash Fosters Collaborative Consumption for Sustainability
Trend Themes
1. Collaborative Consumption - Unstash's innovative peer-to-peer platform promotes collaborative consumption for a sustainable way of living.
2. Sharing Economy - Unstash's approach saves resources, reduces waste and promotes a shift toward a sharing economy that offers new business opportunities.
3. Social Enterprises - Social enterprises like Unstash, can provide an opportunity to innovate and impact communities for positive social change.
Industry Implications
1. Retail - The sharing economy disrupts the retail as consumers embrace lower-cost alternatives to purchasing new products.
2. Logistics - Collaborative Consumption models could disrupt traditional logistics and transportation methods while creating new business models.
3. Technology - Sharing economy platforms like Unstash rely heavily on technology infrastructure, creating innovation opportunities in the technology sector.