In order to generate excitement about the Liget Budapest Project to renew the City Park in Budapest as a new outdoor tourist destination, designer 'kissmiklos' created a unique invite for members of the press.
Rather than taking the form of a traditional paper invitation, this design takes the form of cold-pressed juice bottles that have been transformed with branding to supply more information about the project. These invites serve to inform people about the bicycle picnic that was held prior to construction and following the announcement of the architectural plans that will be carried out in the new City Park.
The personalized juice bottles were sent to people in the press via bike couriers, which supports the mission for healthy and active living that the area will help to provide in the city.
Juice Bottle Invitations
This Unique Invite for the Press Announces Budapest's Renewed City Park
Trend Themes
1. Personalized Invitations - Designers are finding creative ways to personalize invitations to generate excitement and engage recipients.
2. Branded Packaging - Branding is extending beyond traditional mediums to unconventional ones, such as juice bottles, to communicate messages and create a memorable experience.
3. Sustainable Delivery - The use of bike couriers for invitation delivery highlights the growing trend towards sustainable and eco-friendly practices.
Industry Implications
1. Event Planning - Event planners can take inspiration from personalized invitations to create unique and memorable experiences for attendees.
2. Marketing and Advertising - Branded packaging is an opportunity for marketing and advertising professionals to stand out and communicate messages in a creative way.
3. Sustainable Transportation - The use of bike couriers for delivery presents opportunities for companies in the sustainable transportation industry to expand their services and reach a wider customer base.