Giving is a huge part of the holiday season, which Carlsberg seems to have embraced with a very unique Christmas tree.
Just as the beer brand installed a beer-dispensing billboard earlier in the year, Carlsberg introduced a 27-foot decorated evergreen at London's South Bank, which was capable of doling out free beer.
The first 100 people who arrived at the tree thirsty for a sample were able to grab a glass "beerble" ornament from the tree, which could be used as a vessel from which to sip the drink from. As well as a set of other festive beer-colored ornaments, the tree was topped with a large hop ornament. Surrounding the tree, brand representatives were also on scene giving away complimentary prizes to those who ventured out to see this unique Christmas tree.
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
Trend Themes
1. Alcohol-centric Holiday Décor - More companies will create innovative and interactive alcohol-themed holiday décor.
2. Brand-sponsored Christmas Trees - Brands will invest in unique and experiential Christmas trees to promote their products.
3. Interactive Alcohol Sampling - The trend of giving out free alcohol samples in creative ways will continue to grow.
Industry Implications
1. Alcohol and Beverage - Alcohol and beverage companies will lead the way in creating unique holiday-themed installations.
2. Marketing and Advertising - More brands will invest in experiential marketing campaigns, especially around holidays.
3. Event Planning and Management - Event planners will incorporate interactive and immersive alcohol sampling experiences into their events.