The boundary between wine and beer continues to blur, but instead of beer taking on a more prestigious undertone, the Union Wine Company is making wine a touch more casual. They are achieving that by selling wine in cans very much like beer.
An interesting turn of events, Union Wine Company has decided to be at the forefront of the "‘beerification’ of wine," as Ryan Harms, owner, puts it. He goes on the say, "We wanted to come up with a product that embodied our company’s philosophy of making great craft wine minus all the fuss." In a way, the canning of wine is a natural progression of the more eco-friendly and cost-efficient packaging wine companies other than Union Wine Company have been adopting of late.
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
Trend Themes
1. Canned Wine - The growth of the canned wine trend presents opportunities for eco-friendly and cost-efficient packaging innovations.
2. Wine Reinvention - The 'beerification' of wine is a disruptive innovation opportunity for companies to make wine more approachable.
3. Blurring of Wine and Beer - As wine becomes more casual and beer more prestigious, there are opportunities to create hybrid products that appeal to both markets.
Industry Implications
1. Wine Industry - Innovation in packaging and product reinvention can help wine companies stay competitive and attract a younger demographic.
2. Beer Industry - Can wine offers the beer industry an opportunity to expand its offerings and attract wine drinkers who prefer a more casual drinking experience.
3. Packaging Industry - The shift towards eco-friendly and cost-efficient packaging in the wine industry presents opportunities for packaging companies to offer innovative solutions for other industries.