The UNICEF Celebrity Tap Project features the faces of famous stars including Selena Gomez, Adrian Grenier, Rihanna and Taylor Swift. The campaign was created to raise awareness about the need for clean water. There are nearly 900 million children and adults that do not have access to clean drinking water around the world.
The UNICEF Celebrity Tap Project encourages people to donate to the cause and help reduce the number of deaths caused by waterborne illnesses, which the Sassi Sam blog highlights "is the second-highest cause of preventable childhood deaths in the world." People who donate to the cause are able to win a limited-edition Celebrity Tap Pack which features all of the custom celebrity bottles. The water inside each bottle is even from the home of each celebrity!
Charitable Celebrity Water
The UNICEF Celebrity Tap Project Helps Those in Need of Clean Water
Trend Themes
1. Celebrity Charity Campaigns - The success of the UNICEF Celebrity Tap Project highlights the potential for charitable campaigns that tap into the fan followings of famous stars.
2. Clean Water Initiatives - The UNICEF Celebrity Tap Project underscores the potential for businesses and organizations to get involved in initiatives for clean water access around the world.
3. Personalized Bottled Water - The custom bottles used in the UNICEF Celebrity Tap Project suggest a growing interest in unique and personalized bottled water products.
Industry Implications
1. Non-profit Organizations - Non-profit organizations like UNICEF can take advantage of celebrity endorsements to raise awareness and funds for important causes.
2. Beverage Industry - Beverage companies can invest in environmentally-friendly and socially-conscious initiatives like the UNICEF Celebrity Tap Project to promote their products and support charitable causes.
3. Celebrity Endorsements - The UNICEF Celebrity Tap Project demonstrates the potential for businesses and organizations to tap into the marketing power of celebrity endorsements to amplify their messages and reach broader audiences.