The Under Armour Brand House in Chicago is a gigantic retail space — over 25,000 square feet, that grants consumers access to the very best in active wear. Performance-driven individuals can browse the extensively diverse and inclusive selection of softgoods, hardgoods, and footwear. Each category is presented in a neat, design-forward shop display. With the availability of knowledgeable staff and the abundance of ground-breaking innovation in fabric and equipment mechanisms, the Under Armour Brand House is definitely a heaven for the adventurous consumer.
Aside from the extensive product range, the sizable store boasts a 705-square-feet jumbotron, as well as an interactive Optojump experience. This is a cutting-edge system of analysis and measurement that ensures the athlete is getting the most out of training, methodology, and gear.
Gigantic Performance Sports Shops
The Under Armour Brand House is the Ultimate Retail Experience
Trend Themes
1. Gigantic Sports Retail Spaces - Opportunity for retailers to create large-scale, immersive shopping experiences that showcase and elevate their product offerings.
2. Performance-driven Active Wear Selection - Chance for brands to curate diverse and inclusive collections of high-performance apparel, footwear, and equipment to cater to the needs of active consumers.
3. Cutting-edge Analysis and Measurement Systems - Potential to develop advanced technologies that analyze and optimize athletic performance, providing athletes with valuable insights and customized training strategies.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can capitalize on the trend of creating gigantic retail spaces that offer a wide range of high-quality active wear products and immersive shopping experiences.
2. Athletic Apparel - Opportunity for athletic apparel brands to expand their offerings with performance-driven collections that cater to the specific needs of active individuals.
3. Sports Technology - Potential for sports technology companies to innovate and develop advanced analysis and measurement systems that enhance athletic performance and training methodologies.