Encouraging words sometimes aren't enough to get someone to work out -- sometimes, a good visual is a lot more powerful. In my opinion, this ad for Gold's Gym could have been drawn with the signs reversed as well.
As this image implies, you walk into Gold's pinner, you walk out a buff and built stallion. Reversing the signs would convey that when you're overweight and hit up golds, you walk about slim and trim.
Check out some more unconventional fitness ads:
Unconventional Motivation
Gold's Gym Ads
Trend Themes
1. Visual Motivation - Using visuals to motivate people to work out is a growing trend in the fitness industry.
2. Unconventional Advertising - The use of unconventional advertising methods is becoming increasingly popular in the fitness industry.
3. Transformational Messaging - Fitness ads that focus on the transformational effects of working out are trending in the industry.
Industry Implications
1. Fitness Industry - The fitness industry can capitalize on the trend of using unconventional advertising methods to motivate people to work out.
2. Advertising Industry - The advertising industry can innovate by developing unconventional campaigns that use transformational messaging to motivate people to engage in fitness activities.
3. Athletic Apparel Industry - The athletic apparel industry can create more visual and transformational advertising campaigns that accent the results of wearing their products while working out.