Ulta Beauty and SOS, a startup that provides digital vending machines, are teaming up for a pilot program that will introduce smart vending machines across 10 stores across the United States.
The SOS machines will support a seamless sampling experience, encourage product discovery and incentivize new member sign-ups for Ulta’s Ultamate Rewards. Members will have the chance to claim one free sample every week, including travel-sized cosmetics, skincare and hair care solutions.
The SOS vending machine units are set to make an appearance in Ulta Beauty locations in New York, Massachusetts, Florida, California and Texas. Complete with large digital screens, the machines double as interactive advertising platforms to bring attention to new launches and brand messaging.
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Trend Themes
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3. Interactive Advertising Platforms - The SOS vending machines feature large digital screens that double as interactive advertising platforms, creating opportunities to bring attention to new launches and brand messaging.
Industry Implications
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