The luxury UK magazine Monocle is expanding into the world of high-end property development after announcing that it will build its own branded apartments in various cities around the world.
The magazine is best known for offering its readers advice on how to properly furnish their apartments and has gained a loyal and dedicated fan base in doing so. The first project is set to be developed in Bangkok through a partnership with the real estate firm 'Sansiri.' According to Monocle, this new set of projects will feature a fresh new look that should appeal to its reader-base.
The luxury apartments are imagined for well-traveled people in their 30's and 40's with "large amounts of disposable income."
Luxury Magazine-Branded Apartments
UK Magazine 'Monocle' Will Be Developing High-End Properties
Trend Themes
1. Magazine-branded Residences - As magazine brands move into high-end property development, there is an opportunity to create branded residences for loyal readers looking for a unique living experience.
2. Luxury Lifestyle Homeware - With a focus on advising readers on how to furnish their homes, luxury magazines like Monocle are ideally placed to expand into a range of homewares and lifestyle products.
3. Global Luxury Property Market - The luxury property market is a rapidly growing sector, making it an ideal target for magazine brands to expand into, particularly in affluent global cities like Bangkok.
Industry Implications
1. Real Estate - The expansion of magazine brands into high-end real estate presents an opportunity for real estate firms to partner with established brands to attract affluent clients.
2. Publishing - As magazines look to diversify their revenue streams, luxury brands like Monocle can expand into high-end property development to offer readers a unique lifestyle experience.
3. Homeware and Furnishings - As luxury magazines expand into homeware and interior design, there is an opportunity for homeware and furnishings companies to collaborate with magazine brands and expand their reach.