'Uber Dark' is a collection of self-tanning products from Le Tan that makes the experience of picking a tan a bit like choosing a perfect makeup shade.
The fragrance-free tanning products do away with the notion that one size should fit all, and are instead offered in varieties with differently colored bases. While the Foam Violet Base is said to naturally pair well with olive skin tones, the Foam Ash Base formula is better suited to those with fair skin. As such, Le Tan notes that "while all base colours can be used on all skin tones, you are able to tailor your tan to your unique skin type."
Alongside offering solutions for those who tan easily and those who are fair skinned, Le Tan also includes an ultra-hydrating Foam Marula Oil in its Uber Dark range.
Tone-Based Self-Tanners
Le Tan's 'Uber Dark' Range Offers Colored Bases for Different Skin Tones
Trend Themes
1. Tailored Self-tanning - Le Tan's 'Uber Dark' range offers self-tanning products with differently colored bases to tailor the tan to different skin tones.
2. Personalized Beauty - The 'Uber Dark' collection allows individuals to choose a self-tanner that suits their unique skin type, similar to selecting a makeup shade.
3. Multi-benefit Self-tanners - Le Tan's 'Uber Dark' range includes an ultra-hydrating Foam Marula Oil alongside the self-tanning products for added benefits.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage the trend of tailored self-tanning to develop innovative products that cater to individual skin tones.
2. Cosmetics - Cosmetics industry professionals can explore the concept of personalized beauty by offering self-tanning products that align with consumers' unique skin types.
3. Wellness - The wellness industry can seize the opportunity presented by multi-benefit self-tanners, combining skincare benefits with self-tanning properties for a holistic approach.