In the Chicago suburb of Gurnee, a family-run bakeshop called 'Gurnee Donuts' serves up brightly colored ube donuts to the delight of its customers. While the family who runs the shop is actually from Cambodia, their take on the popular Filipino ingredient has become one of the shop's best-selling flavors.
The ube donuts served at Gurnee Donuts were created by co-owner Kevin Lee after his friends encouraged him to try using the ingredient. Lee ultimately came up with a recipe that involves adding butter, sugar, ube-vanilla extract and condensed milk to the purple yams to bring out the sweet flavors. Once fried, the donuts are then dipped in a bright purple glaze to enhance the unique coloring. Lee has also experimented with toppings such as toasted coconut, Fruity Pebbles cereal and Oreo cookie crumbs to give the donuts an extra crunch.
The popularity of the Instagram-friendly purple donuts demonstrates that ube is quickly becoming a hit among American consumers.
Colorful Ube Donuts
Gurnee Donuts Serves Up Freshly Made Donuts with a Filipino Twist
Trend Themes
1. Colorful Ube Donuts - The trend of colorful ube donuts demonstrates the growing popularity of unique and visually appealing food options.
2. Filipino-inspired Flavors - The trend of incorporating Filipino ingredients in traditional American recipes presents opportunities for businesses to create innovative fusion cuisine.
3. Instagram-friendly Food - The trend of visually stunning food that is designed to be shared on social media platforms creates opportunities for businesses to attract customers through aesthetic appeal.
Industry Implications
1. Bakeries - Bakeries can capitalize on the trend of colorful and unique donuts by introducing innovative flavors and visually appealing designs.
2. Food and Beverage - The food and beverage industry can explore creative ways to incorporate Filipino ingredients into traditional American recipes, catering to the growing demand for unique flavors.
3. Social Media Marketing - The trend of visually appealing and Instagram-friendly food creates opportunities for marketing professionals to promote businesses and attract customers through social media platforms.