Twobirds is a boutique bridesmaid dress company that designed one dress that can be worn in ten different ways. The one-size-fits-all bridesmaid dress complements all body types, even pregnant bridesmaids!
Choose from these colours: rosewater, chocolate, capri pink, cabernet, black, windsor navy, deep ocean, peacock, lilac or butter yellow. Calf length costs $270 while floor length costs $290.
Implications - The impetus behind Twobirds' business model is the idea that being a bridesmaid shouldn't have to mean settling for an ugly, style-challenged dress that is embarrassing to wear. There's no question that bridesmaids all over the world will rejoice when they see these designs -- the days of sacrificing beauty in the name of helping a friend celebrate their wedding are finally over.
One Size Fits All Wedding Dress
Twobirds Gown Can Be Worn 10 Different Ways
Trend Themes
1. Versatile Wedding Wear - Twobirds' one-size-fits-all bridesmaid dress design creates disruptive innovation opportunities to extend beyond traditional wedding wear.
2. Body-positive Fashion - Twobirds paves the way for body inclusivity in the fashion industry with their versatile bridesmaid dress.
3. Bridesmaid Attire Innovation - Twobirds' unique bridesmaid dress design reveals a disruptive innovation opportunity in the bridesmaid attire industry.
Industry Implications
1. Bridal Fashion - Twobirds' innovative bridesmaid dress design has the potential to revolutionize the bridal fashion industry.
2. Fashion Retail - The versatility of Twobirds' bridesmaid dress creates innovative opportunities for fashion retailers looking for body-inclusive designs.
3. Wedding Industry - Twobirds' versatile bridesmaid dress design will inspire disruptive innovation responses in the wedding industry.