Alexandria Ocasio-Cortez announced on Twitter that should would be playing 'Among Us' on Twitch to encourage viewers to get out and vote on Election Day on November 3rd.
Other political representatives like Ilhan Omar joined AOC, along with a few well-known Twitch streamers, including Toast and Septiceye. The stream brought in over 700,000 viewers, who watched as AOC learned how to play the game while she provided them with useful information regarding how they could cast their ballots.
By taking to Twitch, AOC successfully connected with a younger demographic of gamers who play the popular game. As young voters tend to have a lower turn out at the polls compared to older demographics, AOC's creative form of engagement helps to increase their participation and educate them on how they can exercise their democratic rights.
Voter-Targeted Game Streams
AOC Played 'Among Us' on Twitch to Connect with Young Voters
Trend Themes
1. Political Gaming Streams - The trend of politicians streaming popular video games to engage younger voters is disrupting traditional campaign strategies.
2. Interactive Voter Education - Using interactive gaming platforms, like Twitch, to educate and encourage voter turnout is a promising area for disruptive innovation.
3. Celebrity-led Voter Campaigns - Combining the exceptional storytelling powers of politicians and the entertainment-driven culture of celebrities to generate voter awareness is a potentially disruptive trend in this domain.
Industry Implications
1. Politics - The use of video game streaming platforms like Twitch offers a disruptive way for politicians to reach out to younger demographic in election campaigns.
2. Technology - Using technology like Twitch has the potential for disruptive innovation as it provides interactivity and a high sense of engagement that can boost participation rates and achieve campaign goals.
3. Entertainment - Combining the entertainment industry with political campaigns through gaming could be a disruptive innovation in this arena that promotes voter education and awareness.