The Twirl Xtra has been unveiled as a new addition to the Cadbury Duos range that will offer shoppers a value-focused option to pick up at their next visit to the shops. The product features two elongated pieces of chocolate that come in at 27-grams each for a total 54-gram weight and haven 80p suggested price point in the UK. The product will be arriving this month with signage and additional marketing support launching in tandem to help get the word out to shoppers.
Duos Lead at Mondelēz International View Kidsanapun commented on the new Twirl Xtra saying, "Our research shows that more than half of consumers specifically mention the word ‘value’ when talking about duos, which makes Twirl Xtra an attractive proposition for retailers looking to show value to their more price-conscious customers."
Value-Focused Candy Bars
Twirl Xtra is Being Added to the Cadbury Duos Range
Trend Themes
1. Value-focused Products - Creating products with an emphasis on affordability and value for money to cater to price-conscious customers.
2. Brand Extensions - Expanding existing product lines with new flavors and packaging options to provide more choices for customers.
3. Marketing Strategies - Developing marketing campaigns that highlight the affordability and value of products to appeal to price-sensitive customers.
Industry Implications
1. Confectionery - Creating value-focused candy bars with a lower price point to cater to budget-conscious consumers.
2. Retail - Developing in-store marketing strategies to promote value-focused products and attract price-sensitive customers.
3. FMCG (fast Moving Consumer Goods) - Introducing new product lines and flavors to cater to consumer preferences and expand market share in the confectionery industry.