The Twilight Zone trailer unexpectedly interrupted the Super Bowl game this past Sunday. As the footage of the arena and the commentator's voice welcomed the audience back, a glitch began to disrupt the screen. A full stadium became empty and the words 'CBS is Off the Air' appeared. Shortly thereafter, Jordan Peele began narrating in a mysterious and eerie manner.
The upcoming TV series remake is an anthology of various fictitious tales with horror connotations. The Twilight Zone trailer presented this in a manner that suited the style of the show and pulled the audience closer in through trickery. As the TV began to glitch, many individuals thought that there was something actually wrong with their device, causing them to be invested from the first few seconds.
Event-Hijacking TV Series Ads
Jordan Peele's Twilight Zone Trailer Interrupts the Super Bowl
Trend Themes
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Industry Implications
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