The Twilight phenomena invades Teen Magazine with a cover featuring stars Robert Pattinson and Kristen Stewart.
Coming out on December 2nd, the issue also features other Twilight cast members Kellan Lutz and Taylor Lautner in a photo shoot by photographer Mario Chavez.
Twilight has already made a killing at the box office, but the media onslaught is not stopping. Being featured in Teen Magazine guarantees even more exposure to the enticing teenager demographic.
Check out outtakes from the photo shoot in the gallery.
Selling Vampires To Teenagers
Twilight Covers Teen Magazine
Trend Themes
1. Teenage Fantasy Franchises - The success of Twilight in Teen Magazine highlights that this fantasy genre is still in demand among younger audiences.
2. Celebrity Influencer Marketing - Robert Pattinson and Kristen Stewart's popularity among teenagers proves that celebrity influencers can be powerful marketing tools for reaching younger demographics.
3. Digital Media Crossover - Teen Magazine's continued print presence alongside digital content shows opportunities for integrating print media with digital advertising and e-commerce.
Industry Implications
1. Entertainment - The success of Twilight proves the continuing demand for teenage fantasy franchises in movies, TV shows, and video games.
2. Fashion - Featuring fashion and style trends in photo shoots featuring popular celebrity influencers like Robert Pattinson and Kristen Stewart can improve brand exposure for fashion and beauty industries.
3. Media and Advertising - As Teen Magazine continues to capture younger audiences both in print and digital media, the integration of media and advertising is an industry ripe for innovation and disruption.