The tween set will be going wild over these pre-paid Twilight Mastercard credit cards which feature the beautiful supernatural faces of Edward Cullen (aka Robert Pattinson), Jacob Black (aka Taylor Lautner) and Bella Swan (aka Kristen Stewart).
These Twilight mastercards are available on July 1st and will most definitely be popular for those Twi-obsessed. The only question is which card will be the most popular?
Implications - Consumers who are a part of a very specific niche group desire products that are tailored for their interests. By owning such products, they are able to express their values and ideals to their peers. Companies should develop custom products (i.e. items that make reference to a blockbuster movie) to appeal to these niche markets.
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These Twlight Mastercards are Pre-Paid Perfection for Tweens Everywhere
Trend Themes
1. Niche Market Customization - Custom products that cater to specific niche markets allow consumers to express their interests and values.
2. Fandom Merchandise - Fandom-themed merchandise, like these Twilight Mastercard credit cards, can create a strong emotional connection between fans and the products.
3. Youth Consumerism - Products targeting tweens, like these Twilight Mastercard credit cards, tap into the spending power of young consumers.
Industry Implications
1. Merchandising - Merchandising companies can create custom products that cater to niche markets, such as fandom-themed credit cards.
2. Financial Services - Financial service providers can collaborate with popular movies or franchises to create themed credit cards that appeal to specific consumer segments.
3. Entertainment - Entertainment companies can leverage their popular franchises to create merchandise that resonates with fans, such as these Twilight-themed credit cards.