NBC on Tuesday said it would promote its autumn lineup of TV shows on the popular YouTube video site, another example of the growing importance of the web as an advertising vehicle.
Under the agreement, the TV network, which is owned by General Electric, would create an official NBC channel on YouTube that would include a "Fall Preview" area. In addition, the channel would be used to promote other programming, such as "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." The partners also agreed to market each other's products.
In announcing the deal, NBC launched a promotional contest for the "The Office." Players can submit their own 20-second video promotion of the comedy series through YouTube. The contest runs through July 21, and the winner would have his video run during an "Office" episode in August.
TV relies on the web as marketing vehicle
TV Relies On The Web As Marketing Vehicle
Trend Themes
1. Web Advertising - The growing importance of the web as an advertising vehicle presents disruptive innovation opportunities for companies to leverage online platforms for marketing and promotion.
2. Youtube Marketing - The partnership between NBC and YouTube highlights the trend of using YouTube as a marketing channel, presenting opportunities for businesses to tap into the platform's wide reach and engage with a large audience.
3. User-generated Content - The promotional contest for 'The Office' demonstrates the trend of leveraging user-generated content for marketing purposes, creating opportunities for businesses to harness the creativity of their audience to promote their products or services.
Industry Implications
1. Television - The integration of TV networks like NBC with online platforms like YouTube presents disruptive innovation opportunities for the television industry to adapt its advertising strategies and reach a broader audience.
2. Online Advertising - The trend of using the web as an advertising vehicle opens up new opportunities in the online advertising industry, allowing businesses to explore innovative ways to reach and engage with their target customers.
3. Entertainment - The use of YouTube as a marketing vehicle by NBC highlights disruptive innovation opportunities within the entertainment industry to leverage online platforms for promotion and audience engagement.