The Pizza Hut Tsukimi Huts Melts are being launched at participating locations in Japan as a celebratory menu item perfect for marking the end of summer and the impending arrival of autumn.
The menu item comes in two varieties including Goku-uma Terichiki (Super Delicious Teriyaki Chicken) and Kobashi Bacon (Fragrant Bacon), which both boast a folded, sandwich-style format. The pizza item is being offered as part of meal with two portions that also come with a serving of French fries as well as mentai mayo and honey mustard dipping sauces.
The Pizza Hut Tsukimi Huts Melts are a limited time offering that can be ordered for eat-in, pickup or delivery priced starting at 880 yen. The menu item celebrates the moon viewing celebration in Japan known as tsukimi and comes as part of a larger movement towards QSR brands getting involved in the event.
Celebratory Moon Viewing Pizzas
Pizza Hut Tsukimi Huts Melts Come in Two Varieties
Trend Themes
1. Moon Viewing Celebrations - The Pizza Hut Tsukimi Huts Melts celebrate the traditional Japanese moon viewing celebration known as tsukimi and cater to consumers looking for seasonal menu items.
2. Folded Sandwich-style Format - The Goku-uma Terichiki and Kobashi Bacon varieties of Pizza Hut Tsukimi Huts Melts offer a unique folded, sandwich-style format, appealing to customers seeking innovative and convenient pizza options.
3. Participation of QSR Brands - The Pizza Hut Tsukimi Huts Melts exemplify the trend of quick-service restaurant (QSR) brands actively participating in cultural events, engaging customers and creating limited-time menu offerings.
Industry Implications
1. Restaurant and Food Service - The Pizza Hut Tsukimi Huts Melts present an opportunity for restaurants and food service providers to create seasonal menu items that align with cultural celebrations and cater to customer demands for innovative flavors and formats.
2. Fast Food - The participation of QSR brands like Pizza Hut in cultural celebrations, as demonstrated by the Tsukimi Huts Melts, showcases an opportunity for the fast food industry to connect with customers on a deeper level and differentiate themselves from competitors.
3. Food Delivery Services - The limited-time offering of Pizza Hut Tsukimi Huts Melts, including eat-in, pickup, and delivery options, highlights the potential for food delivery services to expand their offerings and partner with restaurants to capitalize on seasonal and event-based menu items.