Online shopping from home has its disadvantages, because customers are unable to try on clothes. A Google plugin called 'Try' is attempting to fix this situation by providing a service that lets users try on clothes, keep the ones they want to purchase and return the rest.
Essentially, the plugin lets customers borrow up to five items of clothing for 10 days, before having to return them. Once the plugin is installed, participating stores, like J Crew, Nike and Zara, will have a "try" button next to each item.
Once the 10 days are over, customers go to the "orders" section of the Try website, identify the items they won't be purchasing, and subsequently pay for the ones they will keep.
Fashion Trial Platforms
The Plugin 'Try' Lets Customers Try On Clothes from Home
Trend Themes
1. Virtual Fitting Rooms - The 'Try' plugin is revolutionizing online shopping by allowing customers to virtually try on clothes from the comfort of their own homes.
2. Try-before-you-buy - The 'Try' plugin is disrupting the retail industry by offering a try-before-you-buy model, allowing customers to have a trial period with clothing items before making a purchase decision.
3. E-commerce Personalization - The 'Try' plugin is fueling the trend of e-commerce personalization by providing a tailored experience that enables customers to try on clothes before making a purchase.
Industry Implications
1. Fashion Retail - The 'Try' plugin presents disruptive innovation opportunities for fashion retailers to enhance the online shopping experience and increase customer satisfaction.
2. Technology - The 'Try' plugin opens up disruptive innovation opportunities for technology companies to develop virtual fitting room solutions and improve the overall online shopping experience.
3. Logistics and Returns - The 'Try' plugin creates disruptive innovation opportunities for logistics and returns businesses by enabling a seamless and convenient process for customers to return unwanted clothing items.