'Tropickles' are the name of an unexpected new snack from Walmart's Great Value brand that introduce tropical fruit punch-flavored pickles. As well as boasting an unusual flavor, the pickles—that are soaking in bright red fruit punch—have a bold red coloring to them. In terms of taste, the alternative pickle snack is said to be tangy like most pickles in a jar, yet sweeter and juicier.
Walmart notes that it was inspired by social media for the creation of Tropickles, officially stating that: "The modern-day couple, the pickle and fruit punch met on social media (they bonded over recipes on Pinterest, to be exact); now, we are celebrating their union on Walmart store shelves."
Across the food and beverage industry, the versatility of pickles and pickle brine are currently being explored by a number of companies that are seeking a new take on pickled snacks.
Fruit Punch-Flavored Pickles
'Tropickles' from Walmart's Great Value Brand are Sweet and Tangy
Trend Themes
1. Fruit Punch-flavored Pickles - Disruptive innovation opportunity: Creating new and unusual flavor combinations for pickled snacks.
2. Exploring Pickle Brine - Disruptive innovation opportunity: Finding new uses for pickle brine in food and beverage products.
3. Social Media-inspired Food Creations - Disruptive innovation opportunity: Utilizing social media trends to inspire the creation of unique food and beverage products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experimenting with unconventional flavor profiles to attract adventurous consumers.
2. Snack Foods - Disruptive innovation opportunity: Developing innovative and unexpected snack options to cater to evolving consumer preferences.
3. Retail - Disruptive innovation opportunity: Capitalizing on unique and unconventional food products to drive customer engagement and differentiate from competitors.