With the arrival of September, summer feels like it's slipping away, even though the season officially lingers for a bit longer and its essence can be savored anytime by sipping Tropicana Refreshers. According to a recent survey by Tropicana, 68% of Americans believe summer ends on Labor Day and for the three in five Americans who wish the summer season was longer, the brand wants to underscore that the last day of summer isn't until September 22nd.
Tropicana teamed up with Ciara Miller of Summer House to launch Tropicana Refreshers, a line of boldly flavored juice drinks made with real fruit juice and no artificial sweeteners. Using Fruit Punch and Pineapple Mango varieties, Tropicana and Miller concocted cocktail and mocktail recipes. Additionally, a trip to Ciara's favorite vacation destination, the Hamptons, is up for grabs with the Summer Isn't Over Sweepstakes.
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Trend Themes
1. Seasonal Beverage Innovations - Beverages tailored to extend the essence of a particular season offer consumers nostalgic and emotionally resonant drinking experiences.
2. Celebrity-endorsed Products - Collaborations with celebrities who are trendsetters in specific cultural niches can elevate the appeal of consumer goods, adding an aspirational aspect to product marketing.
3. Clean Label Movement - Products made with real ingredients and without artificial additives cater to the growing consumer demand for transparency and health-conscious options.
Industry Implications
1. Beverage Industry - The creation of refreshingly flavored beverages made from natural ingredients aligns with the ongoing shift towards healthier drink choices.
2. Celebrity Marketing - By pairing with influencers and celebrities, brands can tap into new consumer segments and leverage the celebrity's fan base for heightened product visibility.
3. Health and Wellness - The push towards natural, clean-label products within the health and wellness industry is driving new product developments that appeal to health-conscious consumers.