To celebrate the start of summer, Hi-Chew has expanded its candy lineup to include an Açaí and a Tropical Mix variety. Made with real fruit juices and purees, the exotic candies capture the taste of summer.
Just like the brand’s other fruit-flavored candies, Hi-Chew Açaí and Hi-Chew Tropical Mix are made with real fruit juices and purees to create chewy, juicy candies that are bursting with fruit flavor. The Açaí version is also infused with chia seeds, while the Tropical Mix variety features Kiwi, Mango, and Pineapple flavors.
While the idea of exotic fruits such as Açaí and Mango being used to make candies may seem unexpected, the ongoing consumer demand for more international flavors has cause companies such as Hi-Chew to start offering a more diverse range of flavors.
Fruit Juice-Infused Candies
Hi-Chew Tropical Mix is Made with Real Fruit Juices and Purees
Trend Themes
1. Exotic Fruit-flavored Candies - The demand for more international flavors has created an opportunity for companies like Hi-Chew to offer a diverse range of exotic fruit-infused candies.
2. Real Fruit Juice/puree Infused Treats - Hi-Chew's use of real fruit juices and purees in their candies presents an opportunity for other confectionery companies to explore similar options and cater to health-conscious consumers.
3. Chia Seed-infused Candies - The inclusion of chia seeds in Hi-Chew's Açaí variety opens up opportunities for companies to experiment with unique add-ins and create innovative candy combinations.
Industry Implications
1. Confectionery - The confectionery industry can tap into the trend of exotic fruit-flavored candies to expand their product offerings and attract a wider consumer base.
2. Health and Wellness - The use of real fruit juice and puree in candies presents an opportunity for the health and wellness industry to offer healthier alternatives to traditional confectionery products.
3. Functional Foods - By incorporating ingredients like chia seeds, the functional foods industry can explore the creation of candies that provide additional nutritional benefits, appealing to health-conscious consumers.