Kraft Foods has planted seed packages in 4 million boxes of Triscuit crackers as a way to promote the crackers and encourage home farming. In addition to the Triscuit seed packs, Triscuit has teamed up with Urban Farming, a non-profit organization, to create a home farming website with information about growing vegetables at home, a crop guide, community forums, and other resources.
Triscuit seed packs are just one part of Triscuit’s pledge to create 50 community-based home farms during 2010.
Promotional Planting
Triscuit Seed Packs Help Grow the Home Farming Movement
Trend Themes
1. Home Farming - Encouraging and providing resources for home farming through seed packs and partnerships with non-profits presents potential for disruptive innovation in sustainable food production.
2. Promotional Products - Using promotional products such as seed packs to market food products presents potential for increased brand exposure and customer engagement.
3. Community-based Agriculture - Creating community-based home farms presents potential for disruptive innovation in local food production and community involvement in agriculture.
Industry Implications
1. Food and Beverage - Triscuit's use of seed packs as a marketing tool for their crackers presents potential for increased sales and brand loyalty among customers in the food and beverage industry.
2. Non-profit - Partnerships with non-profits to promote sustainable home farming presents potential for disruptive innovation in the non-profit sector's efforts to promote community-based agriculture.
3. E-commerce - Creating a home farming website with resources for growing vegetables at home and community forums presents potential for disruptive innovation in the e-commerce sector for home gardening supplies and resources.