The Chalupa is one of Taco Bell's most beloved items and now the fried flatbread tacos come in threes, thanks to the debut of the 'Triplelupa.' Currently being tested at 12 participating Taco Bell locations in in southern California, the tasty pull-apart taco take sharing to a whole new level.
Just as the name suggests, the Triplelupa consists of three Chalupas joined together as a trio. The Chalupa shells are joined at the bottom, so consumers simply tear them off to enjoy. Inside, the tacos are filled with seasoned beef, three-cheese blend, lettuce, and diced tomatoes. The Chalupas are also topped with nacho cheese on one end, chipotle sauce on the other, and a combo of the two sauces on the middle Chalupas for a unique flavor profile in every bite.
Triple Pull-Apart Tacos
Taco Bell's New 'Triplelupa' is Made of Three Chalupas Joined Together
Trend Themes
1. Pull-apart Food - The Triplelupa showcases the trend of pull-apart food, allowing for easy sharing and a unique dining experience.
2. Creative Taco Formats - The Triplelupa demonstrates the trend of innovative taco formats, offering consumers a new way to enjoy their favorite dish.
3. Flavor Variety - The combination of different sauces on the Triplelupa highlights the trend of flavor variety, catering to consumers' desire for diverse taste experiences.
Industry Implications
1. Fast Food - Fast food chains can explore pull-apart food options like the Triplelupa to create novel menu items and enhance the dining experience.
2. Restaurant Chains - Restaurant chains can experiment with creative taco formats similar to the Triplelupa, attracting customers with unique and exciting offerings.
3. Food Packaging - Food packaging companies can develop innovative packaging solutions for pull-apart food items, ensuring convenience and mess-free consumption.