Tribe Cosmetics makes color cosmetics for men that are completely natural, vegan, cruelty-free and especially easy to apply, since no special brushes or applicators are needed. Co-founder Pergrin Pervez wanted to prepare for a big meeting and visited a major makeup store and was only told that makeup was gender-neutral and that he could look around to find what he needed. As Pervez describes, "As I looked around more, I was really kind of confused. I looked up at the advertising and thought, ‘You have so many women here with different types of makeup, but which of these women looks like me and which ones can I aspire to? I want to go to a meeting tomorrow to close a deal, where’s that look?'"
The brand officially launched this year with makeup for men and products like Moisturizer, Skin Fix and Beard Fix.
Men's Color Cosmetics
Tribe Cosmetics Makes All-Natural, Vegan, Easy-to-Apply Makeup for Men
Trend Themes
1. Men's Color Cosmetics - Men's color cosmetics are becoming increasingly popular.
2. Gender-neutral Makeup - The demand for gender-neutral makeup is on the rise.
3. All-natural and Vegan Makeup - There is a growing trend towards all-natural and vegan makeup products.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the rising demand for gender-neutral and inclusive makeup products.
2. Men's Grooming - The men's grooming industry has the opportunity to expand its offerings and tap into the growing market for men's color cosmetics.
3. Natural and Vegan Products - The natural and vegan product industry can benefit from catering to the demand for cruelty-free and sustainable makeup options.