As a leading sponsor of NYFW, TRESemmé recently joined forces with Snapchat to create an AR lens that brings the latest hair trends from the runways to your home. The new lens features fall’s forecasted hair trends. Users can try on one of the looks in front of a backstage makeup mirror, from the' wet hair' look to the braided pony. A three-step process uses a range of TRESemmé's salon-quality products to create the brand's look.
The brand also partnered with several Canadian fashion and hair influencers to develop short video demos of these looks in real life. The content lives across Instagram, TikTok, and a campaign landing page where Canadians can be inspired by the looks and find all the products to recreate them at home.
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Trend Themes
1. AR Beauty Lenses - TRESemmé and Snapchat's AR lens offers an opportunity for beauty brands to create unique AR experiences for their customers.
2. Runway-to-home - A trend towards bringing trends directly from the runway to the homes of consumers is on the rise with the TRESemmé and Snapchat collaboration.
3. Multichannel Product Promotion - The collaboration between TRESemmé and Canadian influencers across Instagram, TikTok, and a campaign landing page highlights the importance of reaching customers through multiple channels.
Industry Implications
1. Beauty - AR lenses and social media campaigns offer beauty brands the opportunity to engage with customers in innovative ways.
2. Fashion - Collaborations between beauty and fashion brands offer the potential to create cohesive branded experiences for consumers.
3. Social Media Marketing - The use of influencers and multichannel campaigns in the TRESemmé and Snapchat collaboration highlights the importance of social media marketing strategies in promoting products and engaging with customers.