Trendygolf works in collaboration with J.Lindeberg on a new collection full of golf apparel designed with inspiration from summer floral prints. The duo also draws inspiration from the Valspar Championship tournament, which takes place in Palm Harbor, Floridaa.
The modern capsule adds some technical garments as well, to elevate the golf fashion designs. The aforementioned floral designs are the most prominent detail to adorn the capsule. There are two polo shirts detailed with the visual, as well as a bucket hat that is made in the same aesthetic. The first of the two polo shirts are created in a Leaf Pink, as the second shirt is decorated with a Dusty Green paired with two pairs of socks.
Summer-Ready Floral Golf Apparel
Trendygolf Launches a Capsule of Garments with J.Lindeberg
Trend Themes
1. Floral Golf Apparel - There is an opportunity to create a disruptive innovation in the sportswear industry by incorporating floral designs into golf apparel.
2. Technical Golf Garments - There is an opportunity in the golf apparel industry to create technical garments that incorporate new materials and technology to enhance performance on the course.
3. Summer-inspired Golf Apparel - There is a potential for a disruptive innovation to create golf apparel that is specifically designed for the summer season, with lightweight and breathable fabrics to keep players cool on the course.
Industry Implications
1. Fashion - The fashion industry can use this trend to create apparel that seamlessly integrates florals into everyday and sports wear.
2. Sports - The sports industry can create golf clothing innovations to enhance performance on the course.
3. Lifestyle - There is a potential for a disruptive innovation to further develop lifestyle golf clothing categories that provide a great expression for the playful individualist who loves golf.