The 'Trendspotting' Vogue Germany September 2010 spread stars models Ylonka Verheul, Melissa Tammerijn and Marlena Szoka. Photographed by Indlekofer & Knoepfel, the shoot takes place on the streets, inside phone-booths and in taped cars.
Featuring a variety of different business-casual and casual-chic looks, this 'Trendspotting' Vogue Germany September 2010 spread is definitely worth a look this season.
Implications - Models and their attire are no longer the only stars of the show. Magazines are now focusing on the backdrops of editorials and using them as a muse. The use of telephone booths and cars in alleys in this particular shoot proves that situational framing in the fashion world is important and creates an impact on potential consumers.
Phone Booth Editorials
This 'Trendspotting' Vogue Germany September 2010 Spread is Unique and Fun
Trend Themes
1. Situational Framing - Situational framing in editorials creates an impact on potential consumers.
2. Backdrop Muse - Editorials are now focusing on the backdrops as a source of inspiration.
3. Outdoor Fashion Shoots - Fashion shoots now take place in unconventional locations like phone booths and alleys.
Industry Implications
1. Fashion - Fashion industry can explore unconventional locations for outdoor shoots.
2. Publishing - Magazines can provide unique editorials by focusing on the backdrops.
3. Advertising - Advertisers can use situational framing to create impactful campaigns.