Treat Yourself is a women-owned company founded by Leone Posod and Cindy Pinzon that offers a variety of cannabis products for health and well-being, including everything from creams and CBD tinctures to oral care products and deodorant. According to the brand, "When we first launched Treat Yourself we felt that women were underrepresented in the cannabis space and we wanted to change that." To empower women to invest in themselves, the brand shares a variety of resources on its Be Your Own Healer blog.
Some of the newest products to be added to Treat Yourself's diverse portfolio include the Chamomile & Rosehip Set, the Hemp & Green Tea Set and lifestyle goods like mugs, t-shirts and towels.
Women's Cannabis Care Products
Treat Yourself Creates Holistic Self-Care Products for Health
Trend Themes
1. Women-centric Cannabis Care - The trend of creating cannabis care products specifically designed for women presents an opportunity to cater to an underserved market.
2. Holistic Self-care Products - The trend of holistic self-care products that incorporate cannabis offers new avenues for wellness-focused businesses.
3. Empowerment Through Cannabis - The trend of using cannabis products to empower women and promote self-investment opens up opportunities for brands to tap into female consumers' desires for well-being and personal growth.
Industry Implications
1. Cannabis - The cannabis industry can explore the potential of developing women-centric products to expand their customer base and tap into unexplored market segments.
2. Health and Wellness - The health and wellness industry can incorporate cannabis into their product offerings to cater to the evolving consumer demand for holistic self-care solutions.
3. Feminine Care - The feminine care industry can capitalize on the trend of holistic cannabis-based products to provide innovative and empowering solutions for women's health and well-being.