Basketball superstar Trae Young has teamed up with adidas to release the 'Peach Tree' basketball sneaker. The new sneaker will be released alongside the NBA player's two other slushy-inspired silhouettes -- also collaborations with adidas -- revealed earlier this month.
According to Young, the new sneakers were inspired by the famous peach trees found in Georgia, the city that he currently plays for. As a result, the 'Peach Tree' silhouette comes donning an Acid Orange colorway covering the shoes' mesh uppers, eyelets, midsoles, and outsoles. In addition, pops of bright green are found on the sneakers' heel tabs, which are meant to resemble the stem of a peach fruit. Meanwhile, a peach graphic is printed on the sock-liner, and a BOOST-cushion has been added between the shoes' two soles. The added cushion is delivered in a plain white hue balancing out the sneakers' color scheme.
Peach-Themed Basketball Shoes
adidas is Set to Drop the Trae Young 1 'Peach Tree' Mid November
Trend Themes
1. Athletic-themed Footwear - There is an opportunity to create more athletic-themed footwear, with trendy and unique designs that are inspired by various sports or athletes for players and fans alike.
2. Collaborations with Athletes - There is an opportunity to collaborate with athletes on unique designs as seen by Trae Young and adidas to create brand loyalty and generate revenue through sales.
3. Regional-themed Footwear - There is an opportunity to create footwear designs that are specific to regions or cities, like the 'Peach Tree' silhouette inspired by Georgia, in order to connect with consumers on a personal level.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can capitalize on the trend of collaborating with athletes and creating unique, regional or sport-inspired designs to generate sales and increase brand loyalty.
2. Sports Apparel - Sports apparel companies can create matching apparel or accessories inspired by athlete collaborations or regional/sport-themed footwear for a complete look and to promote a cohesive brand image.
3. Athletic Accessories - The athletic accessories industry can create unique accessories like socks or insoles inspired by athlete collaborations or regional/sport-themed footwear to generate revenue and increase brand loyalty among consumers.