This traditional tote is launched by COMME des GARÇONS SHIRT — "Rei Kawakubo’s more budget-friendly label offshoot." Although the item features a silhouette that is quite recognizable to eco-conscious shoppers, the bag still retails for $170 USD.
The luxe label's traditional tote iteration is reminiscent of the shopping bags that can be found at megastores like IKEA. COMME des GARÇONS SHIRT makes its offering available in two colorways — a soft yellow with blue handles and detailing, as well as a blue body with white handles and detailing. The traditional tote iteration is branded in an interesting way, as the luxurious streetwear company is not advertised on the exterior of the bag but the labeling is kept on the interior.
Luxe Label-Launched Shopping Totes
COMME des GARÇONS SHIRT Offers Consumers a Traditional Tote
Trend Themes
1. Traditional Tote Revival - An opportunity for brands to offer high-end versions of the simple, sustainable and universally recognised tote bag.
2. Luxury with Simplicity - A chance to create luxury products that offer a more minimalistic and eco-friendly alternative to traditional luxury accessories.
3. Unapologetic Branding - An opportunity for brands to boldly advertise their identity and values, even with an inconspicuous external branding approach.
Industry Implications
1. Fashion and Luxury Goods - An opportunity for high-end fashion brands to capitalize on the timeless and versatile appeal of the traditional tote bag.
2. Sustainable Retail - An opportunity for sustainable brands to offer eco-friendly versions of the traditional tote bag as a staple product for conscious consumers.
3. Home and Lifestyle - An opportunity for retailers, particularly in home goods, to offer tote bags as strong and sustainable alternatives to bulkier carrier bags (like those found at IKEA).