Running lifestyle brand Tracksmith has announced the launch of 'No Days Off,' a performance-focused running apparel collection designed specifically for handling the frigid winter weather.
The new collection consists of a range of ultra-warm layering options including the NDO Jacket, a wind and water-resistant softshell featuring a merino wool construction, and the NDO Tights, a pair of athletic leggings made using a heat-retaining double-layered fabric.
Moreover, the collection features a unique collaboration between Tracksmith and Lusso called the NDO Pelli Slip-On, a sneaker designed specifically for cold weather running. The collaborative running shoe features a waffle knit upper construction, breathable memory foam, and an extra-warm shearling lining.
The entire No Days Off collection is currently available for purchase on Tracksmith's website.
Winter-Ready Running Apparel
Tracksmith's 'No Days Off' Capsule is Designed For Winter Running
Trend Themes
1. Performance Winter Running Apparel - Tracksmith's 'No Days Off' collection represents a new wave of specialized performance gear for winter joggers, opening up the winter running niche for clothing specialization.
2. Collaborative Product Design - The NDO Pelli Slip-On collaboration between Tracksmith and Lusso demonstrates an opportunity for clothing and athletic shoe companies to collaborate and advance both industries.
3. Winter Athleisure Fashion - Tracksmith's 'No Days Off' collection also appeals to fashion-conscious athleticwear consumers, tapping into a market hungry for winter styles that can cross over and be worn off the running track.
Industry Implications
1. Athletic Apparel - The No Days Off line by Tracksmith is an example of how athletic brands can innovate by producing niche items that can appeal to the specialized winter running market.
2. Athletic Shoes - The NDO Pelli Slip-On by Tracksmith and Lusso represents a business trend where companies make specialized shoes based on collaborations with complementary organizations.
3. Fashion Retail - Tracksmith's 'No Days Off' collection demonstrates how a simple seasonal variation of an existing product line can hold distinct appeal for consumers and differentiate retailers from competitors.