'Trace My Fries' is an initiative launched by frozen potato supplier Lamb Weston. In order to satisfy the growing demand for greater brand transparency, Lamb Weston has devised a way for customers to digitally trace the origin of the foods they are eating.
The Trace My Fries initiative consists of supplying customers with 20-digit codes that can be used to trace the origin of their meal. To implement the technology, restaurants supply their customers with a small pamphlet that lists the digital code for the product they are eating. Customers can then input the code into the Trace My Fries website to figure out the origin of the ingredients. This kind of transparency not only encourages brand interaction, but it can also builds credibility.
With a growing number of customers wanting to know exactly where their food is coming from, this initiative helps to meet the demand for greater transparency.
Traceable French Fry Initiatives
The Trace My Fries Website Provides Product Origin Information
Trend Themes
1. Traceability as a Marketing Tool - Trace My Fries initiative utilizes traceability to build credibility and customer interaction.
2. Growing Demand for Transparency - Trace My Fries satisfies the growing demand for transparency as customers want to know where their food is coming from.
3. Digital Traceability - Trace My Fries uses digital codes to trace the origin of the ingredients.
Industry Implications
1. Food and Beverage Industry - Traceability can be a disruptive innovation opportunity for the food and beverage industry to provide transparency and build customer trust.
2. Technology Industry - The use of digital codes to trace the origin of the ingredients presents an opportunity for the technology industry to develop more efficient and accurate traceability solutions.
3. Marketing and Advertising Industry - Traceability can be used as a unique selling point for food brands, presenting an opportunity for marketing and advertising companies to promote transparency as a value-add.