Totem Collective, a brand that specializes in creating highly unique bags that are made to complement their wearers' fashion preferences and busy lifestyles, recently launched a new line of accessories for the Fall/Winter 2018 fashion season.
To promote the different bags the comprise the new collection, Totem Collective created a lookbook that highlights them, which was shot by photographer Bohan Qiu and styled by SK Tang. Throughout the images, two models are shown in fluid apparel, with the pair often switching looks to communicate the versatility of the accessories, and the sense of freedom they're meant to provide. In some shots, the models are shown romantically embracing, with matching bags in tow.
All of the accessories in the new Totem Collective line are currently available on the brand's online store.
Romantically Presented Accessories
Totem Collective's New Bags are Shown in a Fluid Lookbook
Trend Themes
1. Fluid Lookbooks - Fashion brands can engage consumers with innovative lookbooks that demonstrate versatility and fluidity of usage.
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3. Romantic Product Presentation - Innovative marketing strategies that present products in a romantic or emotive context can help brands differentiate and appeal to a wider range of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from creating highly individualized and versatile accessories that allow consumers to express their personal style in versatile ways.
2. E-commerce - E-commerce platforms can appeal to fashion-conscious consumers by offering highly unique and individualized fashion accessories for purchase online.
3. Photography and Styling - Photography and styling professionals can differentiate their brand by offering innovative and unique approaches to product presentations, such as romantic and fluid lookbooks.