The UK-based company TORQ is selling a line of non-caffeinated energy supplements called TORQ Gels. Unlike other supplements on the market, these gels are made with the optimal carbohydrate blend for a uniquely powerful way to refuel.
The TORQ Gels are naturally flavored supplements made with a 2:1 Maltodextrin:Fructose blend. Maltodextrin is used because the ingredient has been show to be more effective than glucose when used in isolation. Moreover, when the ultra-fast energy boost from Maltodextrin is combined with the slow energy release of Fructose, there is a greater delivery of carbohydrate to the muscles. The result is a more effective delivery of energy to the body.
TORQ Gels are likely to appeal to consumers looking for a quick and effective way to refuel without resorting to caffeinated supplements.
Non-Caffeinated Energy Gels
The TORQ Gels are Made with the Optimal Carbohydrate Blend
Trend Themes
1. Non-caffeinated Energy Supplements - TORQ's non-caffeinated energy gels offer an opportunity to disrupt the energy supplement industry by tapping into a market looking for an alternative to caffeine.
2. Maltodextrin and Fructose Blend - The optimal blend of maltodextrin and fructose in TORQ's gels presents an opportunity to disrupt the sports nutrition industry, as athletes will seek out the most effective ways to refuel.
3. Naturally Flavored Supplements - TORQ's use of natural flavors in their gels presents an opportunity to disrupt the supplement market by appealing to health-conscious consumers looking for clean label products.
Industry Implications
1. Sports Nutrition - TORQ's non-caffeinated energy gels have potential to disrupt the sports nutrition industry by providing a unique and effective way to refuel.
2. Energy Supplements - TORQ's products offer a disruption opportunity to the energy supplement industry by providing a non-caffeinated alternative.
3. Health and Wellness - TORQ's use of natural flavors and clean label ingredients in their gels presents a disruption opportunity in the health and wellness supplement market.