Crime would run rampant in cities without the help of its citizens, as the Toronto Crime Stoppers 2011 ad campaign shows. Without us, police and detectives can often hit roadblocks instead of open roads in investigations. Instead of remaining in park or idling away crucial information, you can help reveal the criminals behind both heinous and petty acts of crime.
Conceived by Toronto-based ad agency DDB, the Toronto Crime Stoppers 2011 ad campaign is rather simple. It focuses on portraits of these criminals that we may be potentially letting go.
The Toronto Crime Stoppers 2011 ad campaign is comprised of three images of men's faces obscured by hats, hoods and bandannas with the tag line "Your tips help expose criminals."
Criminal Revealing Campaigns
The Toronto Crime Stoppers 2011 Ads Expose Wrongdoers
Trend Themes
1. Citizen Crime Reporting - Disruptive innovation opportunity: Develop innovative platforms or apps that make it easier for citizens to report crime and provide tips to law enforcement.
2. Anonymous Crime Reporting - Disruptive innovation opportunity: Create secure and anonymous reporting channels for individuals to share information about crimes without fear of retribution.
3. Visual Crime Identification - Disruptive innovation opportunity: Use advanced facial recognition technology or other visual identification methods to help law enforcement identify criminals from surveillance footage or eyewitness accounts.
Industry Implications
1. Public Safety - Disruptive innovation opportunity: Develop cutting-edge technologies or solutions to enhance public safety and improve crime prevention strategies.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore creative and impactful ways to promote crime reporting and community involvement in solving crimes.
3. Security and Surveillance - Disruptive innovation opportunity: Invent new surveillance systems or improve existing ones to enhance law enforcement's ability to monitor and deter criminal activities.