Google is supplying their search technology to government agencies. Much like the way you or I use Wikipedia, government agencies such as the FBI, CIA, NSA and others now have Intellipedia.
According to Sean Dennehy, chief of Intellipedia development for the CIA, the site has 35,000 articles making up some 200,000 pages where government agents, depending on their level of clearance, share and post Top Secret information in a forum style setting.
Implications - Consumers relish in products that are considered exclusive. Many individuals feel that these products are reflective of wealth or of a certain elitist status. Businesses that devote their efforts to creating similar products will see favorable results.
Top Secret Online Encyclopedia
Google Intellipedia
Trend Themes
1. Government-intellipedia Collaboration - Businesses can explore opportunities to develop secure knowledge-sharing platforms for government agencies.
2. Exclusive Products and Services - Businesses that create exclusive products and services can tap into consumer desire for exclusivity and elitism.
3. Forum-style Information Sharing - Companies can create online platforms that allow users to share and discuss information in a forum-style setting.
Industry Implications
1. Cybersecurity - The cybersecurity industry can provide solutions to ensure secure knowledge-sharing platforms for government agencies.
2. Luxury Goods - The luxury goods industry can explore the creation of exclusive and high-end products to meet consumer demand for exclusivity.
3. Social Media and Online Forums - The social media and online forum industry can innovate platforms that facilitate information sharing and discussions in a forum-style setting.