With everything from selling sex, shocking consumers, sending social messages, to using humor, beer ads seem to capture it all.
Whether it was a TV commercial, print or online campaign, there is ]no limit to what beer ads can show us.
One of the most innovative beer commercials this year is Light Show for Guinness, produced by BBDO. This commercial is a true testament of what creativity and collaboration can bring. Check it out about, it's pretty awesome!
Here are some of the hottest featured beer ad campaigns from this year so far.
7 Funky Beer Ads + Guinness Light Show
7 Funky Beer Ads + Guinness Light Show
Trend Themes
1. Immersive Advertising Experiences - Disruptive innovation opportunity: Create interactive beer ads that use technology, such as augmented reality or virtual reality, to engage consumers in immersive experiences.
2. Socially Conscious Advertising - Disruptive innovation opportunity: Develop beer ads that promote social or environmental causes, appealing to consumers who value brands that align with their values.
3. Humorous and Light-hearted Advertising - Disruptive innovation opportunity: Create beer ads that use humor and wit to capture the attention and connect with consumers in a lighthearted and entertaining way.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporate new technologies into beer advertising campaigns, offering unique and engaging experiences for consumers.
2. Brewing Industry - Disruptive innovation opportunity: Introduce socially conscious messaging and sustainable practices in beer production, appealing to consumers who prioritize environmental and ethical concerns.
3. Entertainment Industry - Disruptive innovation opportunity: Collaborate with entertainment companies to create entertaining and humorous beer ads that can reach a wider audience through various media channels.