Dr Robb's ToothChews are toothpaste tablets that can be used as an environmentally friendly alternative to toothpaste. These tabs acknowledge that toothpaste is 50% water, and that water could be saved by supplying products in the form of a solid.
The oral care industry is changing shape as products like toothpaste and mouthwash are being pushed as beauty and lifestyle products. Dentist Dr Rob Wood says "From a dental point of view, I find it quite worrying that there are so many new oral health products coming the market that are not really considering the oral health aspect." Knowing that consumers are searching for attractive products that are also environmentally friendly and effective, the brand created an all-in-one solution.
Water-Saving Toothpaste Tabs
Dr Robb's ToothChews are Aesthetically Appealing & Eco-Friendly
Trend Themes
1. Eco-friendly Oral Care - There is an opportunity for other brands to create toothpaste and mouthwash products that do not require water and are more eco-friendly like Dr Robb's ToothChews.
2. Beauty & Lifestyle Oral Care Products - Oral care products can be marketed as lifestyle and beauty products like toothpaste and mouthwash as consumers place greater emphasis on appearance.
3. All-in-one Solution Products - Brands can create all-in-one oral care solutions in the form of tablets that reduce plastic waste, save water and provide the consumers with an effective and convenient alternative to traditional oral care products.
Industry Implications
1. Oral Care - The oral care industry can disrupt traditional toothpaste products by creating more eco-friendly solutions like Dr Robb's ToothChews.
2. Beauty & Lifestyle - There is an opportunity for companies to create oral care products that appeal to consumers as both a lifestyle and beauty product.
3. Sustainability - Innovation in sustainable oral care products can reduce waste and promote a more conscious and environmentally-friendly society.