Too Good To Go is an innovative new smartphone app, launched in a number of cities over in the United Kingdom, that is designed to help prevent food waste by making it possible for people to order discounted food that restaurants would ordinarily throw away at the end of the day.
Restaurants are known to throw out a hefty amount of food at the end of each day. In order to prevent this reprehensible waste, the Too Good To Go app helps instead redirect extra food to customers, whose incentive is the ability to get quality food at a lower rate. The app has signed up a wide array of establishments ranging from bakeries to sushi restaurants.
This app doesn't just prevent food waste but also helps consumers save money, going to show that profitability and social good can go hand in hand.
Discounted Food Apps
This App Helps Customers Prevent Food Waste While Saving Money
Trend Themes
1. Discounted Food Apps - The rise of discounted food apps presents a disruptive innovation opportunity for restaurants to reduce food waste and reach cost-conscious customers.
2. Food Waste Prevention - The increasing focus on food waste prevention creates disruptive innovation opportunities for apps that connect restaurants with customers looking to purchase surplus food at a discounted rate.
3. Sustainable Consumption - The trend towards sustainable consumption drives the development of apps like Too Good To Go that provide consumers with affordable options while reducing food waste.
Industry Implications
1. Hospitality - The hospitality industry can harness the power of discounted food apps to minimize food waste and attract new customers.
2. Technology - The technology industry has the opportunity to develop innovative applications that connect restaurants and customers, improving sustainability and reducing food waste.
3. Food and Beverage - The food and beverage industry can capitalize on discounted food apps by reaching new customers and reducing waste, aligning with the growing consumer demand for sustainability.