Comforting Fairtrade Candy Bars

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Tony’s Chocolonely Chocolate Bars Come in Two New Flavors

These new Tony’s Chocolonely chocolate bars are set to arrive in the UK as treats for consumers to enjoy when on the hunt for a sweet yet socially conscious treat.

The brand is introducing the new Milk Chocolate Chip Cookie and Milk Pecan Crunch Caramel bars, which are both free from palm oil and Fairtrade-certified. The Milk Chocolate Chip Cookie consists of a creamy milk chocolate bar with ample chocolate chip cookie pieces for the perfect crunch, while the Milk Pecan Crunch Caramel features pecan pieces, caramel and crunchy cookie bits to boot.

The new Tony’s Chocolonely chocolate bars are being launched into non-grocery and independent stores now in 180-gram bars, which are priced at £3.90 each.
Trend Themes
1. Fairtrade-certified Chocolate Products - Developing more Fairtrade-certified chocolate products to respond to the increasing awareness of consumers on ethically sourced ingredients.
2. Palm Oil-free Chocolate Bars - Introducing palm oil-free chocolate bars can be a selling point for brands looking to differentiate themselves many consumers are showing awareness of the environmental implications of products made with palm oil.
3. Indie Shop-friendly Packaging - Developing smaller and more affordable packaging options for indie stores and non-grocery establishments to tap into niche markets.
Industry Implications
1. Chocolates and Confections - Chocolates and confections industries can take advantage of Fairtrade certification to address the growing demand for ethically and socially responsible food products.
2. Independent Retailers - Independent retailers can carry more brands with palm oil-free and Fairtrade products to attract more socially-conscious consumers.
3. Packaging Industry - Newer, more affordable packaging and product sizes make it easier for artisanal businesses, indie stores and small brands, to get their products to more consumers.

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